JOE MCCOY TEE / BALDWIN MOTOR OIL T-Shirts itself based on a French

itself based on a French Chore Coat and it was this style that informed the Utility Jacket of the 50s

as well as much needed ventilation that made long distance journeys more comfortable in warmer weather

This jacquard technology would revolutionise the way factories could produce patterned blankets

finished more elegantly than ubiquitous Terry Towelling

The Salvage for Victory campaign was a domestic initiative devised by the US Federal Government in 1942 and encouraged American civilians to support the American war effort by collecting and saving materials that could be used to achieve military goals

JOE MCCOY TEE / BALDWIN MOTOR OIL T-Shirts itself based on a FrenchThe late 1930s saw a consolidation in the market for Motor Oil which until that point had been a very fragmented industry, requiring specialist knowledge by mechanics for proper application. As the motor car grew in popularity the use of lubricants was standardized and the common driver became a consumer for Motor Oil. Refining technology at the time was relatively unsophisticated meaning oil quality varied hugely between producers, making brand