Stop Advertising Start Branding: How to Build the Brand That Will Build Your Business Vendor Code_V0698 - Monsters

- Monsters

Intended as a text for beginning graduate and/or advanced undergraduate courses in research methods or experimental methods or design taught in psychology

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Stop Advertising Start Branding: How to Build the Brand That Will Build Your Business Vendor Code_V0698 - MonstersTraditional advertising doesn't work any more. Even Samsung, with a marketing budget of US$14 billion a year, is seeing profits plummet and smartphone sales decline sharply. The world has changed, and throwing money at the problem isn't going to be the answer. For the global giants aiming to dominate SE Asia's fast growing markets, this is dreadful news. For the local and regional companies that are fighting to beat off the invaders, the end of the