Joico Color Intensity Silver Ice 118ML Salon-Grade Highlights Instantly cools brassy tones and

Instantly cools brassy tones and brightens cool blonde hair

thick strands

so nothing tangles with your tresses again

the generous 1500ML size offers excellent value for both stylists and clients

Volumizing Formula: Adds body and fullness to fine or limp hair

Joico Color Intensity Silver Ice 118ML Salon-Grade Highlights Instantly cools brassy tones andJoicos Color Intensity Semi Permanent intensely concentrated pigments are designed to help you create over the top results that last up to 20+ shampoos.* Color Intensitys intermixable formula can be applied straight from the tube, or mixed and mingled to your hearts content for endless creative possibilities. Bonus: NO DEVELOPER REQUIRED! + Over the top vibrancy that lasts and lasts. + Reconstructs for guaranteed healthier looking hair after every