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Denial Department_PROFESSIONAL BOOKS Althea has begun to want"Wise. Relevant. Riveting." Jim Collins, author of Good to GreatDenial is the unconscious belief that a certain fact is too terrible to face and therefore cannot be true. It turns challenges into crises, dilemmas into catastrophes. It's the single greatest obstacle business leaders face. Now Harvard business School professor Richard S. Tedlow tackles two essential questions: Why do so many sane, smart leaders often refuse to accept and act on the