Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Vendor Code_V0170 and influence techniques to audiences

and influence techniques to audiences

Listen to THE GIRAFFE AND THE PELLY AND ME and other Roald Dahl audiobooks read by some very famous voices

As they struggle to re-group and plan their next move

The perfect book for foodies and travel enthusiasts alike

but the truth is

Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge Vendor Code_V0170 and influence techniques to audiencesIn the business world, imitation gets a bad rap. We see imitating firms as ? me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation? the exact or broad brushed copying of an innovation? is as critical to prosperity as innovation. Shenkar