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250+ Best Practices for B2B Marketing Success Lay It Flat Exlusive If you’re looking for pastaB2B marketing success starts with the fundamentals. Kesler lays out the essentials for any effective marketing organization in an easy to digest format. SCOTT VAUGHAN, CMO, executive, GTM advisor to CXOs and investors Alex Kesler is one of the truly innovative entrepreneurs in the B2B marketing world. His ability to crystallize big ideas into practical and actionable advice comes through clearly in this book. As a roadmap for the B2B marketer, these