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The Confidence Game: The Psychology Of The Con And Why We Fall for It Every Time Subclass Code_2QD Every child needs an atlasTrue con artists the Bernie Madoffs, the Clark Rockefellers, the Lance Armstrongs are elegant, outsized personalities, artists of persuasion and exploiters of trust. They hold a deep, enigmatic fascination for us. But how do they do it? Why are they successful? And what keeps us falling for it, over and over again? Whether it's a suspicious looking email or a multimillion dollar global swindle, Maria Konnikova investigates the psychological principles