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Insight Selling: Surprising Research on What Sales Winners Do Differently Subclass Code_0LF All equations and diagrams ofWhat do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world renowned sales experts, set out to find the answer. They studied more than 700 business to business purchases made by buyers who represented a total of $3. 1 billion in annual purchasing power. When they compared the winners to the second place finishers, they found surprising