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The Dentsu Way: Secrets of CrossSwitch Marketing from the World's Most Innovative Advertising Agency Class Code_XM1 this unique workbook comes withThis is the breakthrough marketing strategy from the world's most innovative advertising agency. One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross communication strategy and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on. "The Dentsu Way"